According to Schlosser, which demographic is most affected by fast-food marketing?

The demographic most affected by fast-food marketing, as highlighted by Schlosser, is children and adolescents. This age group is particularly vulnerable due to several factors. Firstly, children are in a critical phase of development, forming their preferences and habits, which makes them more receptive to marketing messages. They often lack the maturity to question advertising and can be easily influenced by colorful packaging, mascots, and catchy jingles associated with fast-food brands.

Moreover, fast-food marketing targets children through various channels, including television, social media, and in-school promotions, designed to create emotional connections that resonate with young audiences. This strategy not only encourages immediate consumption but can also lead to long-term brand loyalty.

Fast food is often positioned as convenient and fun, appealing to the lifestyle of children and adolescents who may be looking for quick meals that fit into their busy schedules. This marketing strategy profoundly impacts their food choices and perceptions of healthy eating from a young age, leading to an increased risk of obesity and related health issues as they grow older.